26 Sep 2013
September 26, 2013

The Latest Marketing Trends for 2013


From Quora – “What are the latest trends in marketing for 2013″ In 2011, J.C. Penney famously gamed Google’s algorithm by allegedly buying links, resulting in #1 rankings for countless search terms: Search Optimization and Its Dirty Little Secrets. Since then we’ve seen Pandas and Penguins and a whole host of other algorithm updates and animals.. read more →

Lots of companies have done it, think MegaUpload, Paypal and Reddit to name a few, they created a false aura of activity so that first-time users got the impression that the platform is already in business and stay on. Over time the userbase grows and the platform sustains activity without having to fake it. Here.. read more →

12 Sep 2013
September 12, 2013

Our Top Picks for Marketing Books This Summer


As the weather heats up (at least in Australia, anyway)  Beacon New have compiled a list of the BEST marketing books to get stuck into this summer. Take a look at our top 3 below: 1. How Brands Grow                 A long-standing favourite amongst the Beacon New team,.. read more →

06 Sep 2013
September 6, 2013

What Are The Best Startup Marketing Blogs?


This week we are revealing our pick of online resources on startup marketing. Firstly, it might be worth setting up an RSS Reader to keep up-to-date or if you’re feeling adventurous, try Australian startup 121Cast‘s SoundGecko app which converts any online article to audio format. You can even link this app to your RSS feed.. read more →

This week we are talking startup hacks – quick easy fixes to boost your audience/traffic to your site after  reading a great article by Shoe String Media this week. Up until now, noteable people have mentioned the power of Wikipedia to grow your site’s audience yet there is little on the net about the how the.. read more →