26 Sep 2013
September 26, 2013

The Latest Marketing Trends for 2013


From Quora – “What are the latest trends in marketing for 2013″ In 2011, J.C. Penney famously gamed Google’s algorithm by allegedly buying links, resulting in #1 rankings for countless search terms: Search Optimization and Its Dirty Little Secrets. Since then we’ve seen Pandas and Penguins and a whole host of other algorithm updates and animals.. read more →

Lots of companies have done it, think MegaUpload, Paypal and Reddit to name a few, they created a false aura of activity so that first-time users got the impression that the platform is already in business and stay on. Over time the userbase grows and the platform sustains activity without having to fake it. Here.. read more →

12 Sep 2013
September 12, 2013

Our Top Picks for Marketing Books This Summer


As the weather heats up (at least in Australia, anyway)  Beacon New have compiled a list of the BEST marketing books to get stuck into this summer. Take a look at our top 3 below: 1. How Brands Grow                 A long-standing favourite amongst the Beacon New team,.. read more →

06 Sep 2013
September 6, 2013

What Are The Best Startup Marketing Blogs?


This week we are revealing our pick of online resources on startup marketing. Firstly, it might be worth setting up an RSS Reader to keep up-to-date or if you’re feeling adventurous, try Australian startup 121Cast‘s SoundGecko app which converts any online article to audio format. You can even link this app to your RSS feed.. read more →

This week we are talking startup hacks – quick easy fixes to boost your audience/traffic to your site after  reading a great article by Shoe String Media this week. Up until now, noteable people have mentioned the power of Wikipedia to grow your site’s audience yet there is little on the net about the how the.. read more →

Ever wanted to know how make the most of your startup’s marketing budget? Today we are looking at ways to create big ideas that reach and engage customers without blowing your startup’s budget. One. Use Your Customer Base Having a small budget does not mean you need to scale down your marketing. Using your customer.. read more →

Today we are looking at five handy digital metrics that will provide valuable insights on user engagement for your start up. One. Time Spent per Page Take a closer look at this metric… Have a think about your pages with the highest time spent… Is it logical for someone to spend that amount of time.. read more →

So you have a fantastic business idea but for one reason or another you do not have enough funding for your venture….  One way to get your business underway is venture capital! But how do you raise enough to get started…. Well, today we are looking at four tips to attract the venture capital your.. read more →

Ever wondered how to get an edge over your competitors? Many experts view leadership as the difference between good and great. Sticking to one rigid style of leadership does not suit today’s fast paced environment. Leaders need to be more adaptable to a variety of situations that arise. But when do you change your leadership.. read more →

21 Jun 2013
June 21, 2013

8 Tips To Boost Your Landing Page


First impressions are everything!  So today we are looking at ways to grab customers’ attention and boost conversion rates with SIMPLE, yet effective remedies to your landing page. One. Add logo recognition Adding logos of recognised companies provides legitimacy to your website. Two. Implement user reviews By simply implementing reviews, customers are given some level of.. read more →