As the weather heats up (at least in Australia, anyway) Beacon New have compiled a list of the BEST marketing books to get stuck into this summer. Take a look at our top 3 below:
1. How Brands Grow
A long-standing favourite amongst the Beacon New team, How Brands Grow provides evidence-based answers to the key questions asked by marketers every day.
“The evidence in this book should make any marketer think hard about how they manage their brands.”–Kevin Brennan, General Manager Snacks and Marketing Director, Kellogg UK
Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
2. Sexy Little Business: How to Grow Your Business Using The Data You Already Have
Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have.
“The daily data deluge can cause fits of analysis paralysis. Thankfully, Dimitri Maex is here to prevent that deer-in-the-headlights feeling that comes from information overload”- Fast Company
Written by Ogilvy mastermind, Dimitri Maex, Sexy Little Numbers is filled with real case studies from some of Ogilvy’s largest clients on how they use data to improve their businesses. Clients such as Caesar’s Hotels and UPS agreed to offer an inside look at how they really use data – and in most cases this is information you can’t get anywhere else
3. Brand Rituals: How Successful Brands Bond With Customers For Life
In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj – a recognized leader in the marketing and strategy space – posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands – which becomes an integral part of their lives.
The book discusses how it’s no longer about consumer beliefs; it’s all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual:
Beacon New Ventures is a new model marketing & venture capital partner currently expanding its footprint in the Asia Pacific region. With an office based in Singapore and another in Melbourne Australia, the business has a broad client portfolio both local and abroad across various categories.